Have you ever heard of the Ranken-Jordan Pediatric Bridge Hospital?  Neither had I, until they started paying for full-page ads in the print version of the Wall Street Journal.  And they are massively wasting their ad spend in the WSJ, which must be a LOT of money!  There are so many mistakes and missing elements …

Continue reading In which I offer some advice to the Marketing Department at Ranken-Jordan Pediatric Bridge Hospital