Well, I didn’t either, until we drove up behind one of their trucks on our road trip.

How’s that for a Freudian name for your trucking company?  Superego Holding!  For those of you who didn’t take Psychology 101 in college, the “Superego”, according to Sigmund Freud, is a person’s conscience, the part of his mind that tells right from wrong, and causes feelings of guilt if a person does something wrong (in normal people, anyway).

All you Psychoanalysts out there, it’s time to invest in the Freudian Trucking Company!