The Court of Public Opinion Has Ruled

My friend, attorney Robert Barnes, tells us that we ordinary, tax-paying American Citizens can have an outsize influence on current affairs, when we communicate our preferences, get together online and in the real world, and let the forces of evil in our country know that WE are the basis of society, not they.  We, the …

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In which I offer some advice to the Marketing Department at Ranken-Jordan Pediatric Bridge Hospital

Have you ever heard of the Ranken-Jordan Pediatric Bridge Hospital?  Neither had I, until they started paying for full-page ads in the print version of the Wall Street Journal.  And they are massively wasting their ad spend in the WSJ, which must be a LOT of money!  There are so many mistakes and missing elements …

Continue reading In which I offer some advice to the Marketing Department at Ranken-Jordan Pediatric Bridge Hospital